We are a young organization that believes in value-based relevant content. With the onset of the digital mania and in the times where intolerance is spreading like wildfire, we believe we are the guardians of humanity, love, and creation. So, thoughtfully, we create content, initiate events and publish books…. only if it’s going to make a real difference to the society 🙂

Meet the Team


Smriti Raj

Initiator, Writer, Creator

Smriti Raj is a passionate, evolutionary, ardent Theatre of Relevance Practitioner and Initiator, currently writing, conceptualising, initiating theatre based modules at Individual, Institutional, Indian and International Level while addressing the need to be humane and connect with life.

She has been thriving as a TOR initiator since the past 12 years with the intent to consistently initiate ‘Process’ oriented workshops where the participants act as a resource. With the heart, determination, and vision of an explorer, Smriti successfully initiated, organized and executed a 3-day theatre festival in New Delhi to celebrate the completion of 25 years of Theatre of Relevance.

Understanding the process of creative envisioning, and encouraging the artists, youth, and children to empower themselves by nurturing from their own potential, surrounding, and family, Smriti has been evolving and learning through every initiative.

From animation to performing in a play called Laadli (Population First campaign against sex-selective abortion) at NCPA, Smriti quotes this passion to spread awareness through artistic expression has and will always be her elixir.


Siddharth Maskeri

Visionary, Storyteller, Mentor, Creator

Siddharth Maskeri is a visionary, storyteller and mentor who is driven to spread happiness and togetherness through his thought-provoking, evolutionary, unifying and humanifying stories.

He took a conscious leap from the field of microbiology into the field of storytelling and animation. He made his debut to Indian Cinema with his story – Masti Express. After a decade of experience in 2012, he was sponsored by the French Embassy to visit the acclaimed animation festival Annecy to share his stories with the international market. Enko The Eskimo – a kids’ animated series co-produced with Emmy Nominated Writer Mike Blum has been under development with a leading broadcaster in the USA. The versatile creator, storyteller and producer is also co-producing an animated series along with Toonz Media Group. He has directed interactive experiences for India’s first interactive museum. He has designed characters for Get My Goat – a Dreamworks YouTube animated series. He has been a show creator for some of the leading animation companies in India. His love for sharing the art of story ideation, visualization and 3D animation has provided a healthy ground for students across several animation schools across India.